/* About Us 10 — visual system */

.a10 {
  background: var(--cream);
}

/* ─── Hero ─── */
.a10-hero {
  position: relative;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  min-height: max(78vh, calc(100svh - var(--nav-height)));
  padding: clamp(3.5rem, 8vh, 6rem) var(--section-x);
  overflow: hidden;
  background: #0b0906;
}

.a10-hero::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  height: 80px;
  pointer-events: none;
  background: linear-gradient(180deg, transparent 0%, rgba(250, 245, 234, 0.06) 100%);
}

.a10-hero__glow {
  position: absolute;
  inset: 0;
  pointer-events: none;
  background:
    radial-gradient(ellipse 58% 46% at 50% 34%, rgba(245, 230, 211, 0.22) 0%, rgba(232, 168, 124, 0.12) 42%, transparent 72%),
    radial-gradient(ellipse 32% 26% at 50% 28%, rgba(242, 149, 104, 0.18) 0%, transparent 68%);
}

.a10-hero__inner {
  position: relative;
  z-index: 1;
  display: flex;
  flex-direction: column;
  align-items: center;
  width: 100%;
  max-width: 820px;
  margin: 0 auto;
  text-align: center;
}

.a10-hero__ornament {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 6px;
  margin-bottom: 28px;
  color: var(--hero-terra);
}

.a10-hero__ornament::before,
.a10-hero__ornament::after {
  content: "";
  width: 24px;
  height: 1px;
  background: currentColor;
}

.a10-hero__ornament span {
  width: 5px;
  height: 5px;
  border-radius: 50%;
  background: currentColor;
}

.a10-hero__title {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.08em;
  margin: 0 0 clamp(28px, 4vw, 40px);
  color: #faf5ea;
  font-family: var(--font-serif);
  font-size: clamp(2rem, 5.2vw, 4.25rem);
  font-weight: 400;
  line-height: 1.06;
  letter-spacing: -0.03em;
  text-shadow: 0 2px 28px rgba(245, 230, 211, 0.16);
}

.a10-hero__title-line {
  display: block;
}

.a10-hero__title-line--late {
  color: var(--hero-terra);
  font-style: italic;
}

.a10-hero__sub {
  margin: 0;
  max-width: 34em;
  color: rgba(250, 245, 234, 0.78);
  font-family: var(--font-sans);
  font-size: clamp(17px, 1.35vw, 20px);
  font-weight: 400;
  line-height: 1.55;
  letter-spacing: -0.01em;
}

.a10-hero__payoff {
  margin: clamp(36px, 4.5vw, 52px) 0 0;
  max-width: 22em;
  color: var(--cream);
  font-family: var(--font-serif);
  font-size: clamp(19px, 2.6vw, 29px);
  font-style: italic;
  font-weight: 500;
  line-height: 1.3;
  letter-spacing: -0.02em;
}

@media (prefers-reduced-motion: no-preference) {
  .a10-hero__ornament,
  .a10-hero__title,
  .a10-hero__sub,
  .a10-hero__payoff {
    animation: a10-rise 0.85s cubic-bezier(0.22, 1, 0.36, 1) both;
  }

  .a10-hero__ornament { animation-delay: 0.05s; }
  .a10-hero__title { animation-delay: 0.14s; }
  .a10-hero__sub { animation-delay: 0.32s; }
  .a10-hero__payoff { animation-delay: 0.48s; }
}

@keyframes a10-rise {
  from {
    opacity: 0;
    transform: translateY(14px);
  }
  to {
    opacity: 1;
    transform: translateY(0);
  }
}

@media (prefers-reduced-motion: reduce) {
  .a10-hero__ornament,
  .a10-hero__title,
  .a10-hero__sub,
  .a10-hero__payoff {
    animation: none;
  }
}

@media (max-width: 640px) {
  .a10-hero {
    min-height: max(72vh, calc(100svh - var(--nav-height)));
    padding-top: clamp(3rem, 7vh, 4.5rem);
    padding-bottom: clamp(3rem, 7vh, 4.5rem);
  }

  .a10-hero__title {
    font-size: clamp(1.85rem, 8.2vw, 2.5rem);
  }

  .a10-hero__sub {
    font-size: 16px;
    line-height: 1.6;
  }

  .a10-hero__payoff {
    font-size: clamp(17px, 5.5vw, 21px);
  }
}

/* ─── Section 2 — The problem ─── */
.a10-problem {
  padding: clamp(88px, 10vw, 128px) var(--section-x);
  background: var(--cream);
  border-bottom: 1px solid var(--hair);
}

.a10-problem__inner {
  display: grid;
  grid-template-columns: minmax(0, 0.88fr) minmax(0, 1.12fr);
  gap: clamp(36px, 5vw, 64px);
  align-items: stretch;
  max-width: 1180px;
  margin: 0 auto;
}

.a10-problem__photo {
  display: grid;
  grid-template-rows: 1fr;
  margin: 0;
  min-height: 0;
  align-self: stretch;
  overflow: hidden;
  border-radius: 6px;
  background: var(--cream-dark);
  box-shadow: 0 36px 72px -40px rgba(31, 26, 18, 0.35);
}

.a10-problem__photo img {
  width: 100%;
  height: 100%;
  min-height: 0;
  object-fit: cover;
  object-position: center 42%;
}

.a10-problem__content {
  display: flex;
  flex-direction: column;
  gap: clamp(20px, 2.5vw, 28px);
}

.a10-problem__intro {
  max-width: 34em;
}

.a10-problem__title {
  margin: 0 0 20px;
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(34px, 4vw, 52px);
  font-weight: 500;
  line-height: 1.08;
  letter-spacing: -0.024em;
}

.a10-problem__lead {
  margin: 0 0 16px;
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(22px, 2.4vw, 30px);
  font-weight: 500;
  line-height: 1.3;
  letter-spacing: -0.015em;
}

.a10-problem__barrier {
  margin: 0;
  padding: 2px 0 2px 18px;
  border-left: 3px solid var(--terra);
}

.a10-problem__not {
  margin: 0 0 2px;
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(20px, 2vw, 26px);
  font-weight: 500;
  line-height: 1.32;
  letter-spacing: -0.012em;
}

.a10-problem__turn {
  margin: 0;
  color: var(--terra);
  font-family: var(--font-serif);
  font-size: clamp(20px, 2vw, 26px);
  font-style: italic;
  font-weight: 500;
  line-height: 1.32;
  letter-spacing: -0.012em;
}

.a10-problem__moments {
  list-style: none;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(10px, 1.1vw, 14px);
  margin: 0;
  padding: 0;
  max-width: 92%;
}

.a10-problem__moments li {
  margin: 0;
  padding: 0;
}

.a10-problem__moments img {
  display: block;
  width: 100%;
  height: clamp(70px, 7vw, 96px);
  margin-bottom: 6px;
  object-fit: cover;
  object-position: center 28%;
  border-radius: 4px;
  background: var(--cream-dark);
  box-shadow: 0 4px 14px -8px rgba(31, 26, 18, 0.16);
}

.a10-problem__moments p {
  margin: 0;
  color: rgba(31, 26, 18, 0.82);
  font-family: var(--font-serif);
  font-size: clamp(13px, 0.95vw, 15px);
  font-weight: 500;
  line-height: 1.3;
  letter-spacing: -0.01em;
}

.a10-problem__close {
  max-width: 1180px;
  margin: clamp(48px, 6vw, 72px) auto 0;
  padding-top: clamp(40px, 5vw, 56px);
  border-top: 1px solid var(--hair);
}

.a10-problem__control {
  margin: 0 0 clamp(40px, 5vw, 56px);
  max-width: 28em;
  padding-left: 20px;
  border-left: 2px solid rgba(197, 75, 30, 0.35);
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(22px, 2.4vw, 30px);
  font-style: italic;
  font-weight: 500;
  line-height: 1.35;
  letter-spacing: -0.015em;
}

.a10-problem__ritual {
  margin: 0 0 clamp(32px, 4vw, 44px);
  max-width: 38em;
  color: rgba(31, 26, 18, 0.8);
  font-family: var(--font-sans);
  font-size: clamp(17px, 1.2vw, 19px);
  line-height: 1.7;
}

.a10-problem__stop {
  margin: 0 0 clamp(36px, 4vw, 48px);
  max-width: 18em;
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(28px, 3.4vw, 42px);
  font-weight: 500;
  line-height: 1.15;
  letter-spacing: -0.022em;
}

.a10-problem__payoff {
  margin: 0;
  max-width: 30em;
  padding-top: clamp(28px, 3.5vw, 40px);
  border-top: 1px solid rgba(197, 75, 30, 0.25);
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(22px, 2.4vw, 30px);
  font-weight: 500;
  line-height: 1.3;
  letter-spacing: -0.015em;
}

.a10-problem__payoff em {
  color: var(--terra);
  font-style: italic;
}

@media (max-width: 900px) {
  .a10-problem__inner {
    grid-template-columns: 1fr;
    gap: 32px;
  }

  .a10-problem__photo {
    max-width: 480px;
    height: auto;
    aspect-ratio: 5 / 4;
  }

  .a10-problem__moments {
    max-width: none;
  }

  .a10-problem__moments img {
    height: clamp(76px, 17vw, 100px);
  }
}

@media (max-width: 560px) {
  .a10-problem {
    padding-top: 64px;
    padding-bottom: 64px;
  }

  .a10-problem__moments {
    grid-template-columns: repeat(2, 1fr);
    gap: 10px 12px;
  }

  .a10-problem__moments img {
    height: 100px;
    margin-bottom: 5px;
  }

  .a10-problem__moments p {
    font-size: 13px;
  }

  .a10-problem__stop {
    font-size: clamp(24px, 7vw, 32px);
  }
}

/* ─── Section 3 — What everyone else got wrong ─── */
.a10-wrong {
  padding: clamp(88px, 10vw, 128px) var(--section-x);
  background: var(--bone);
  border-bottom: 1px solid var(--hair);
}

.a10-wrong__inner {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.85fr);
  gap: clamp(40px, 6vw, 72px);
  align-items: center;
  max-width: 1180px;
  margin: 0 auto;
}

.a10-wrong__content {
  min-width: 0;
}

.a10-wrong__photo {
  margin: 0;
  overflow: hidden;
  border-radius: 6px;
  aspect-ratio: 4 / 5;
  max-height: 520px;
  background: var(--cream-dark);
  box-shadow: 0 32px 64px -36px rgba(31, 26, 18, 0.28);
}

.a10-wrong__photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 42%;
}

.a10-wrong__title {
  margin: 0 0 28px;
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(34px, 4vw, 52px);
  font-weight: 500;
  line-height: 1.08;
  letter-spacing: -0.024em;
}

.a10-wrong__lead {
  margin: 0 0 18px;
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(22px, 2.4vw, 30px);
  font-weight: 500;
  line-height: 1.3;
  letter-spacing: -0.015em;
}

.a10-wrong__tactics {
  display: inline-block;
  margin: 0 0 clamp(36px, 4vw, 48px);
  padding: 12px 16px;
  border: 1px solid var(--hair);
  border-radius: var(--radius);
  background: rgba(250, 245, 234, 0.6);
  color: rgba(31, 26, 18, 0.62);
  font-family: var(--font-mono);
  font-size: clamp(14px, 1.15vw, 17px);
  font-weight: 500;
  letter-spacing: 0.06em;
  line-height: 1.5;
  text-transform: uppercase;
}

.a10-wrong__turn {
  margin: 0 0 clamp(40px, 5vw, 56px);
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(28px, 3.4vw, 42px);
  font-weight: 500;
  line-height: 1.18;
  letter-spacing: -0.022em;
}

.a10-wrong__turn em {
  color: var(--terra);
  font-style: italic;
}

.a10-wrong__story {
  margin: 0 0 clamp(40px, 5vw, 56px);
  padding-top: clamp(28px, 3.5vw, 36px);
  border-top: 1px solid var(--hair);
}

.a10-wrong__story p {
  margin: 0 0 24px;
  color: rgba(31, 26, 18, 0.84);
  font-family: var(--font-sans);
  font-size: clamp(17px, 1.2vw, 19px);
  line-height: 1.7;
}

.a10-wrong__story p:last-child {
  margin-bottom: 0;
}

.a10-wrong__punch {
  margin: 0 0 16px;
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(24px, 2.8vw, 34px);
  font-weight: 500;
  line-height: 1.25;
  letter-spacing: -0.018em;
}

.a10-wrong__broken {
  margin: 0;
  color: var(--terra);
  font-family: var(--font-serif);
  font-size: clamp(22px, 2.4vw, 28px);
  font-style: italic;
  font-weight: 500;
  line-height: 1.3;
}

@media (max-width: 900px) {
  .a10-wrong__inner {
    grid-template-columns: 1fr;
  }

  .a10-wrong__photo {
    order: -1;
    max-width: 420px;
    max-height: none;
    aspect-ratio: 5 / 4;
  }
}

@media (max-width: 560px) {
  .a10-wrong {
    padding-top: 64px;
    padding-bottom: 64px;
  }
}

/* ─── Section 4 — What we built instead ─── */
.a10-built {
  padding: clamp(88px, 10vw, 128px) var(--section-x);
  background:
    linear-gradient(180deg, rgba(250, 245, 234, 0.5) 0%, transparent 24%),
    var(--cream);
  border-bottom: 1px solid var(--hair);
}

.a10-built__inner {
  max-width: 1080px;
  margin: 0 auto;
}

.a10-built__title {
  margin: 0 0 28px;
  max-width: 740px;
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(34px, 4vw, 52px);
  font-weight: 500;
  line-height: 1.08;
  letter-spacing: -0.024em;
}

.a10-built__not {
  margin: 0 0 22px;
  max-width: 38em;
  color: rgba(31, 26, 18, 0.8);
  font-family: var(--font-sans);
  font-size: clamp(17px, 1.2vw, 19px);
  line-height: 1.65;
}

.a10-built__way {
  margin: 0 0 clamp(36px, 4vw, 48px);
  max-width: 20em;
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(24px, 2.8vw, 34px);
  font-style: italic;
  font-weight: 500;
  line-height: 1.25;
  letter-spacing: -0.018em;
}

.a10-built__how {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  margin: 0 0 28px;
  color: var(--terra);
  font-family: var(--font-mono);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.a10-built__how::before {
  content: "";
  width: 32px;
  height: 1px;
  background: currentColor;
}

.a10-built__steps {
  list-style: none;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(20px, 2.5vw, 28px);
  margin: 0 0 clamp(48px, 6vw, 64px);
  padding: 0;
  counter-reset: built-step;
}

.a10-built__steps li {
  margin: 0;
  padding: clamp(20px, 2.5vw, 24px);
  counter-increment: built-step;
  border: 1px solid var(--hair);
  border-radius: 6px;
  background: rgba(254, 252, 245, 0.7);
}

.a10-built__steps img {
  display: block;
  width: calc(100% + 8px);
  max-width: calc(100% + 8px);
  height: clamp(120px, 12vw, 160px);
  margin: -4px -4px 18px;
  object-fit: cover;
  object-position: center 30%;
  border-radius: 4px 4px 0 0;
  background: var(--cream-dark);
}

.a10-built__steps h3 {
  margin: 0 0 12px;
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(20px, 1.8vw, 24px);
  font-weight: 500;
  line-height: 1.25;
  letter-spacing: -0.015em;
}

.a10-built__steps h3::before {
  content: counter(built-step, decimal-leading-zero) "  ";
  color: var(--terra);
  font-family: var(--font-mono);
  font-size: 0.72em;
  font-weight: 500;
  letter-spacing: 0.06em;
  vertical-align: 0.08em;
}

.a10-built__steps p {
  margin: 0;
  color: rgba(31, 26, 18, 0.78);
  font-family: var(--font-sans);
  font-size: clamp(15px, 1.1vw, 17px);
  line-height: 1.6;
}

.a10-built__payoff {
  margin: 0 auto;
  max-width: 24em;
  padding-top: clamp(24px, 3vw, 32px);
  border-top: 1px solid rgba(197, 75, 30, 0.22);
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(24px, 2.8vw, 34px);
  font-style: italic;
  font-weight: 500;
  line-height: 1.25;
  letter-spacing: -0.018em;
  text-align: center;
}

@media (max-width: 800px) {
  .a10-built__steps {
    grid-template-columns: 1fr;
    gap: 20px;
  }

  .a10-built__steps img {
    height: 140px;
    width: calc(100% + 8px);
    max-width: calc(100% + 8px);
    margin-left: -4px;
    margin-right: -4px;
  }
}

@media (max-width: 560px) {
  .a10-built {
    padding-top: 64px;
    padding-bottom: 64px;
  }

  .a10-built__steps img {
    height: 120px;
  }
}

/* ─── Section 5 — Why this matters ─── */
.a10-matters {
  position: relative;
  padding: clamp(88px, 10vw, 128px) var(--section-x);
  overflow: hidden;
  background: #0b0906;
  border-bottom: 1px solid rgba(250, 245, 234, 0.08);
}

.a10-matters__glow {
  position: absolute;
  inset: 0;
  pointer-events: none;
  background:
    radial-gradient(ellipse 62% 48% at 50% 38%, rgba(245, 230, 211, 0.18) 0%, rgba(232, 168, 124, 0.1) 42%, transparent 72%);
}

.a10-matters__inner {
  position: relative;
  z-index: 1;
  max-width: 640px;
  margin: 0 auto;
  text-align: center;
}

.a10-matters__title {
  margin: 0 0 28px;
  color: var(--cream);
  font-family: var(--font-serif);
  font-size: clamp(34px, 4vw, 52px);
  font-weight: 500;
  line-height: 1.08;
  letter-spacing: -0.024em;
}

.a10-matters__lead {
  margin: 0 0 16px;
  color: rgba(250, 245, 234, 0.88);
  font-family: var(--font-serif);
  font-size: clamp(22px, 2.4vw, 30px);
  font-weight: 500;
  line-height: 1.3;
  letter-spacing: -0.015em;
}

.a10-matters__turn {
  margin: 0 0 clamp(40px, 5vw, 56px);
  color: var(--hero-terra);
  font-family: var(--font-serif);
  font-size: clamp(28px, 3.4vw, 42px);
  font-style: italic;
  font-weight: 500;
  line-height: 1.18;
  letter-spacing: -0.022em;
}

.a10-matters__body {
  margin: 0 0 24px;
  color: rgba(250, 245, 234, 0.72);
  font-family: var(--font-sans);
  font-size: clamp(17px, 1.2vw, 19px);
  line-height: 1.7;
  text-align: left;
}

.a10-matters__body--strong {
  margin-top: 8px;
  margin-bottom: 0;
  color: var(--cream);
  font-family: var(--font-serif);
  font-size: clamp(22px, 2.4vw, 30px);
  font-style: italic;
  font-weight: 500;
  line-height: 1.35;
  letter-spacing: -0.015em;
  text-align: center;
}

@media (max-width: 560px) {
  .a10-matters {
    padding-top: 64px;
    padding-bottom: 64px;
  }
}

/* ─── Section 6 — What we believe ─── */
.a10-believe {
  padding: clamp(64px, 7vw, 88px) var(--section-x);
  background: var(--bone);
  border-bottom: 1px solid var(--hair);
}

.a10-believe__inner {
  max-width: 880px;
  margin: 0 auto;
}

.a10-believe__title {
  margin: 0 0 clamp(28px, 3.5vw, 36px);
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(30px, 3.4vw, 44px);
  font-weight: 500;
  line-height: 1.1;
  letter-spacing: -0.022em;
  text-align: center;
}

.a10-believe__list {
  list-style: none;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 340px));
  justify-content: space-between;
  gap: clamp(32px, 4vw, 48px) clamp(48px, 8vw, 96px);
  margin: 0;
  padding: 0;
  counter-reset: believe-step;
}

.a10-believe__list li {
  margin: 0;
  padding: 0;
  max-width: 340px;
  counter-increment: believe-step;
}

.a10-believe__list h3 {
  margin: 0 0 10px;
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(18px, 1.55vw, 21px);
  font-weight: 500;
  line-height: 1.28;
  letter-spacing: -0.015em;
}

.a10-believe__list h3::before {
  display: block;
  margin-bottom: 10px;
  content: counter(believe-step, decimal-leading-zero);
  color: var(--terra);
  font-family: var(--font-mono);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.1em;
}

.a10-believe__list p {
  margin: 0;
  color: rgba(31, 26, 18, 0.76);
  font-family: var(--font-sans);
  font-size: clamp(14px, 1.05vw, 16px);
  line-height: 1.55;
}

@media (max-width: 720px) {
  .a10-believe__list {
    grid-template-columns: 1fr;
    justify-content: stretch;
    gap: 32px;
  }

  .a10-believe__list li {
    max-width: none;
  }
}

@media (max-width: 560px) {
  .a10-believe {
    padding-top: 56px;
    padding-bottom: 56px;
  }

  .a10-believe__title {
    text-align: left;
  }
}

/* ─── Section 7 — Where we're going ─── */
.a10-ahead {
  padding: clamp(80px, 9vw, 112px) var(--section-x);
  background:
    linear-gradient(180deg, var(--cream) 0%, var(--bone) 100%);
  border-bottom: 1px solid var(--hair);
}

.a10-ahead__inner {
  max-width: 580px;
  margin: 0 auto;
  text-align: center;
}

.a10-ahead__title {
  margin: 0 0 24px;
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(30px, 3.4vw, 44px);
  font-weight: 500;
  line-height: 1.1;
  letter-spacing: -0.022em;
}

.a10-ahead__early {
  margin: 0 0 20px;
  color: rgba(31, 26, 18, 0.8);
  font-family: var(--font-sans);
  font-size: clamp(16px, 1.15vw, 18px);
  line-height: 1.65;
}

.a10-ahead__vision {
  margin: 0 0 24px;
  color: var(--ink);
  font-family: var(--font-serif);
  font-size: clamp(20px, 2vw, 26px);
  font-style: italic;
  font-weight: 500;
  line-height: 1.35;
  letter-spacing: -0.015em;
}

.a10-ahead__invite {
  margin: 0 0 clamp(36px, 4vw, 44px);
  color: rgba(31, 26, 18, 0.78);
  font-family: var(--font-sans);
  font-size: clamp(16px, 1.15vw, 18px);
  line-height: 1.65;
}

.a10-ahead__actions {
  display: flex;
  justify-content: center;
  align-items: center;
}

@media (max-width: 560px) {
  .a10-ahead {
    padding-top: 56px;
    padding-bottom: 64px;
  }

  .a10-ahead__inner {
    text-align: left;
  }

  .a10-ahead__actions {
    justify-content: stretch;
  }

  .a10-ahead__actions .btn {
    width: 100%;
    justify-content: center;
  }
}