*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

    :root {
      --ink:        #1f1a12;
      --forest:     #1e3a2c;
      --terra:      #c54b1e;
      --terra-dk:   #a03a15;
      --clay:       #d97a4a;
      --cream:      #f4eee2;
      --bone:       #fbf7ee;
      --paper:      #ede5d2;
      --muted:      #8a7f6a;
      --hair:       #d6c9b0;
      --nav-height: 88px;
      --radius:     6px;
      --section-x:  40px;
    }

    html { scroll-behavior: smooth; }
    body {
      font-family: 'DM Sans', sans-serif;
      background: var(--cream);
      color: var(--ink);
      -webkit-font-smoothing: antialiased;
      overflow-x: hidden;
      line-height: 1.5;
    }

    h1, h2, h3, h4 {
      font-family: 'Playfair Display', Georgia, serif;
      line-height: 1.05;
      letter-spacing: -0.02em;
      color: var(--ink);
      font-weight: 500;
    }

    img { display: block; max-width: 100%; }

    /* mockup banner */
    .mock-banner {
      position: fixed;
      bottom: 0; left: 0; right: 0;
      z-index: 2000;
      background: var(--forest);
      color: var(--cream);
      padding: 10px 20px;
      text-align: center;
      font-family: 'DM Mono', monospace;
      font-size: 11px;
      letter-spacing: 0.12em;
      text-transform: uppercase;
    }

    /* nav */
    .nav {
      position: fixed; top: 0; left: 0; right: 0; z-index: 1000;
      padding: 20px 44px;
      display: flex; align-items: center; justify-content: space-between; gap: 24px;
      background: rgba(244,238,226,0.95);
      backdrop-filter: blur(14px);
      border-bottom: 1px solid var(--hair);
    }
    .nav__logo { display: inline-flex; text-decoration: none; line-height: 0; }
    .nav__logo img { height: 56px; width: auto; }
    .nav__right { display: flex; align-items: center; gap: 22px; }
    .nav__back {
      font-family: 'DM Mono', monospace;
      font-size: 11px;
      letter-spacing: 0.14em;
      text-transform: uppercase;
      color: var(--muted);
      text-decoration: none;
    }
    .nav__cta {
      font-family: 'DM Sans', sans-serif;
      font-size: 14px; font-weight: 600;
      color: var(--cream);
      background: var(--terra);
      padding: 14px 24px;
      border-radius: 6px;
      text-decoration: none;
      box-shadow: 0 6px 16px -8px rgba(197,75,30,0.45);
    }

    .btn {
      display: inline-flex; align-items: center; justify-content: center;
      font-family: 'DM Sans', sans-serif;
      font-weight: 600; font-size: 13px;
      letter-spacing: 0.05em; text-transform: uppercase;
      padding: 16px 32px;
      border-radius: 6px;
      border: none; cursor: pointer; text-decoration: none;
      transition: all 0.22s;
    }
    .btn--terra { background: var(--terra); color: var(--bone); }
    .btn--terra:hover { background: var(--terra-dk); transform: translateY(-1px); }
    .btn--lg { font-size: 14px; padding: 18px 38px; }

    .kicker {
      font-family: 'DM Mono', monospace;
      font-size: 11px;
      letter-spacing: 0.18em;
      text-transform: uppercase;
      color: var(--terra);
      font-weight: 500;
      display: inline-flex; align-items: center; gap: 12px;
      margin-bottom: 22px;
    }
    .kicker::before { content: ''; width: 28px; height: 1.5px; background: var(--terra); }
    .kicker--light { color: rgba(244,238,226,0.55); }
    .kicker--light::before { background: rgba(244,238,226,0.45); }

    /* hero */
    .hero {
      position: relative;
      overflow: hidden;
      background: #0b0906;
      color: #fff;
      min-height: 100vh;
      min-height: 100svh;
    }
    .hero__media,
    .hero__scrim {
      position: absolute;
      inset: 0;
    }
    .hero__media img {
      width: 100%;
      height: 100%;
      object-fit: cover;
      object-position: 72% center;
    }
    .hero__scrim {
      pointer-events: none;
      background: linear-gradient(
        90deg,
        rgba(11, 9, 6, 0.94) 0%,
        rgba(11, 9, 6, 0.82) 28%,
        rgba(11, 9, 6, 0.48) 52%,
        rgba(11, 9, 6, 0.12) 72%,
        rgba(11, 9, 6, 0) 88%
      );
    }
    .hero__inner {
      position: relative;
      z-index: 2;
      display: flex;
      align-items: center;
      max-width: 1320px;
      min-height: 100vh;
      min-height: 100svh;
      margin: 0 auto;
      padding: calc(var(--nav-height) + 48px) var(--section-x) 96px;
    }
    .hero__content {
      display: flex;
      flex-direction: column;
      align-items: flex-start;
      width: 100%;
      max-width: 640px;
    }
    .hero h1 { margin-bottom: 34px; line-height: 1; }
    .hero__h1-primary {
      font-family: 'Playfair Display', serif;
      font-size: clamp(44px, 6.4vw, 88px);
      line-height: 0.97;
      letter-spacing: -0.028em;
      font-weight: 500;
      display: block;
      color: #fff;
    }
    .hero__h1-primary em { font-style: italic; color: var(--clay); }
    .hero__lede {
      font-size: 18px;
      color: rgba(255, 255, 255, 0.88);
      line-height: 1.6;
      max-width: 580px;
      margin-bottom: 14px;
    }
    .hero__lede strong { color: #fff; font-weight: 600; }
    .hero__lede--accent {
      font-family: 'Playfair Display', serif;
      font-size: 20px;
      font-style: italic;
      color: rgba(255, 255, 255, 0.95);
      border-left: 3px solid var(--terra);
      padding: 4px 0 4px 22px;
      margin: 24px 0 40px;
      max-width: 560px;
    }
    .hero__note {
      margin-top: 16px;
      font-family: 'DM Mono', monospace;
      font-size: 11px;
      letter-spacing: 0.12em;
      text-transform: uppercase;
      color: rgba(255, 255, 255, 0.5);
    }

    /* recognize — is-this-for-me split layout */
    .recognize {
      background: var(--bone);
      border-bottom: 1px solid var(--hair);
    }
    .recognize__grid {
      display: grid;
      grid-template-columns: 1fr 1.05fr;
      min-height: 720px;
    }
    .recognize__photo { overflow: hidden; position: relative; background: var(--bone); }
    .recognize__photo img {
      width: 100%;
      height: 100%;
      object-fit: cover;
      object-position: left center;
    }
    .recognize__photo::after {
      content: '';
      position: absolute;
      inset: 0;
      background: linear-gradient(90deg,
        transparent 0%,
        transparent 74%,
        rgba(251,247,238,0.45) 86%,
        rgba(251,247,238,0.92) 94%,
        var(--bone) 100%);
      pointer-events: none;
    }
    .recognize__content {
      padding: 96px 72px;
      display: flex;
      flex-direction: column;
      justify-content: center;
      max-width: 640px;
    }
    .recognize__head {
      font-size: clamp(36px, 4.4vw, 56px);
      line-height: 1.04;
      letter-spacing: -0.02em;
      margin-bottom: 14px;
    }
    .recognize__head em { font-style: italic; color: var(--terra); }
    .recognize__sub {
      font-size: 17px;
      opacity: 0.72;
      line-height: 1.6;
      margin-bottom: 36px;
      max-width: 520px;
    }
    .recognize__cards { display: flex; flex-direction: column; gap: 14px; }
    .recognize__card {
      background: var(--cream);
      border: 1px solid var(--hair);
      border-radius: 6px;
      padding: 22px 28px;
      transition: border-color 0.2s;
    }
    .recognize__card:hover { border-color: var(--terra); }
    .recognize__card h3 {
      font-size: 20px;
      margin-bottom: 6px;
      line-height: 1.25;
    }
    .recognize__card h3 em { font-style: italic; color: var(--terra); }
    .recognize__card p {
      font-family: 'Playfair Display', serif;
      font-size: 15px;
      line-height: 1.55;
      opacity: 0.82;
    }

    /* how - split sections */
    .how {
      background: var(--cream);
      border-bottom: 1px solid var(--hair);
    }
    .how__intro {
      max-width: 1320px;
      margin: 0 auto;
      padding: 100px 40px 64px;
      border-bottom: 1px solid var(--hair);
    }
    .how__intro-grid {
      display: grid;
      grid-template-columns: 1.1fr 0.9fr;
      gap: 64px;
      align-items: center;
    }
    .how__intro h2 {
      font-size: clamp(36px, 4.8vw, 58px);
      max-width: 640px;
    }
    .how__intro h2 em { font-style: italic; color: var(--terra); }
    .how__intro-accent {
      font-family: 'Playfair Display', serif;
      font-size: clamp(19px, 2.2vw, 24px);
      font-style: italic;
      line-height: 1.55;
      color: var(--ink);
      opacity: 0.92;
      border-left: 4px solid var(--terra);
      padding: 8px 0 8px 28px;
      max-width: 480px;
      justify-self: end;
    }

    .split {
      display: grid;
      grid-template-columns: 1fr 1fr;
      min-height: 560px;
      border-top: 1px solid var(--hair);
    }
    .split--flip .split__photo { order: -1; }
    .split__photo { overflow: hidden; position: relative; }
    .split__photo img { width: 100%; height: 100%; object-fit: cover; }
    .split__content {
      padding: 80px 72px;
      display: flex;
      flex-direction: column;
      justify-content: center;
      width: 100%;
    }
    .split__num {
      font-family: 'DM Mono', monospace;
      font-size: 11px;
      letter-spacing: 0.2em;
      color: var(--terra);
      margin-bottom: 14px;
    }
    .split__content h3 {
      font-size: clamp(28px, 3.5vw, 42px);
      margin-bottom: 16px;
      line-height: 1.08;
    }
    .split__content h3 em { font-style: italic; color: var(--terra); }
    .split__content p { font-size: 17px; opacity: 0.84; line-height: 1.65; }
    .split__lede { margin-bottom: 28px; max-width: 520px; }
    .split__cards { display: flex; flex-direction: column; gap: 14px; max-width: 520px; }
    .split__card {
      background: var(--bone);
      border: 1px solid var(--hair);
      border-radius: 6px;
      padding: 22px 26px;
    }
    .split__card--accept { border-left: 3px solid var(--forest); }
    .split__card-tag {
      font-family: 'Playfair Display', serif;
      font-size: 20px;
      line-height: 1.2;
      margin-bottom: 8px;
      display: block;
    }
    .split__card p {
      font-family: 'Playfair Display', serif;
      font-size: 15px;
      line-height: 1.55;
      opacity: 0.82;
    }

    /* contrast quote — light editorial (avoids dark-on-dark with close) */
    .quote {
      background: var(--bone);
      color: var(--ink);
      padding: 120px 40px;
      border-top: 1px solid var(--hair);
      border-bottom: 1px solid var(--hair);
    }
    .quote__inner {
      max-width: 1320px;
      margin: 0 auto;
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 80px;
      align-items: center;
    }
    .quote h2 {
      color: var(--ink);
      font-size: clamp(34px, 4.5vw, 56px);
      margin-bottom: 24px;
    }
    .quote h2 em { font-style: italic; color: var(--terra); }
    .quote__body {
      font-family: 'Playfair Display', serif;
      font-size: 18px;
      line-height: 1.68;
      color: var(--ink);
      opacity: 0.82;
      margin-bottom: 18px;
    }
    .quote__pull {
      font-family: 'Playfair Display', serif;
      font-size: 22px;
      font-style: italic;
      color: var(--ink);
      border-left: 3px solid var(--terra);
      padding-left: 22px;
      margin-top: 28px;
    }

    /* decision */
    .decision { background: var(--bone); border-top: 1px solid var(--hair); border-bottom: 1px solid var(--hair); }
    .decision__grid { display: grid; grid-template-columns: 1fr 1.05fr; min-height: 720px; }
    .decision__photo { overflow: hidden; }
    .decision__photo img { width: 100%; height: 100%; object-fit: cover; }
    .decision__content { padding: 96px 72px; display: flex; flex-direction: column; justify-content: center; max-width: 640px; }
    .decision__head { font-size: clamp(36px, 4.4vw, 56px); line-height: 1.04; margin-bottom: 14px; }
    .decision__head em { font-style: italic; color: var(--terra); }
    .decision__sub { font-size: 17px; opacity: 0.72; line-height: 1.6; margin-bottom: 44px; }
    .decision__cards { display: flex; flex-direction: column; gap: 18px; }
    .decision__card {
      background: var(--cream);
      border: 1px solid var(--hair);
      border-radius: 6px;
      padding: 28px 32px;
    }
    .decision__card--accept { border-left: 3px solid var(--forest); }
    .decision__card-tag {
      font-family: 'Playfair Display', serif;
      font-size: 24px;
      margin-bottom: 12px;
      display: block;
    }
    .decision__card p {
      font-family: 'Playfair Display', serif;
      font-size: 16px;
      line-height: 1.6;
      opacity: 0.82;
    }

    /* story */
    .story {
      background: var(--cream);
      padding: 100px 40px;
      border-bottom: 1px solid var(--hair);
    }
    .story__grid {
      max-width: 1320px;
      margin: 0 auto;
      display: grid;
      grid-template-columns: 340px 1fr;
      gap: 56px;
      align-items: start;
    }
    .story__photo {
      border-radius: 4px;
      overflow: hidden;
      aspect-ratio: 3/4;
      background: var(--paper);
    }
    .story__photo img { width: 100%; height: 100%; object-fit: cover; }
    .story__tag {
      font-family: 'DM Mono', monospace;
      font-size: 11px;
      letter-spacing: 0.16em;
      text-transform: uppercase;
      color: var(--terra);
      margin-bottom: 16px;
      display: block;
    }
    .story blockquote {
      font-family: 'Playfair Display', serif;
      font-size: clamp(24px, 3vw, 34px);
      line-height: 1.35;
      font-style: italic;
      margin-bottom: 20px;
    }
    .story__attr { font-size: 14px; color: var(--muted); margin-bottom: 32px; }
    .story__mini {
      display: grid;
      gap: 16px;
    }
    .story__mini article {
      padding: 22px 24px;
      background: var(--bone);
      border: 1px solid var(--hair);
      border-radius: 6px;
    }
    .story__mini p { font-size: 16px; line-height: 1.6; font-style: italic; opacity: 0.88; }
    .story__mini cite {
      display: block;
      margin-top: 10px;
      font-style: normal;
      font-family: 'DM Mono', monospace;
      font-size: 10px;
      letter-spacing: 0.12em;
      text-transform: uppercase;
      color: var(--muted);
    }

    /* close */
    .close {
      background: var(--ink);
      color: var(--cream);
      padding: 110px 40px 100px;
      text-align: center;
    }
    .close__rule { width: 48px; height: 2px; background: var(--terra); margin: 0 auto 36px; }
    .close h2 {
      font-size: clamp(40px, 5.4vw, 72px);
      line-height: 1.04;
      color: var(--cream);
      max-width: 820px;
      margin: 0 auto 22px;
    }
    .close h2 em { font-style: italic; color: var(--clay); }
    .close__sub {
      font-family: 'Playfair Display', serif;
      font-size: 22px;
      font-style: italic;
      color: rgba(244,238,226,0.72);
      margin-bottom: 56px;
    }
    .close__note {
      display: block;
      margin-top: 24px;
      font-family: 'DM Mono', monospace;
      font-size: 11px;
      letter-spacing: 0.14em;
      text-transform: uppercase;
      color: rgba(244,238,226,0.38);
    }

    /* footer */
    .foot {
      background: #fff;
    }

    /* desktop hero full-bleed — subject anchored right like is-this-for-me */
    @media (min-width: 721px) {
      .hero__media img {
        object-position: right center;
      }
    }

    /* ── Mobile & tablet (mobile-first fixes) ── */
    @media (max-width: 1024px) {
      .nav__back { display: none; }

      .hero {
        min-height: calc(100svh - var(--nav-height));
        margin-top: var(--nav-height);
      }

      .hero__media img {
        object-position: 58% 22%;
      }

      .hero__scrim {
        background: linear-gradient(
          180deg,
          rgba(11, 9, 6, 0.08) 0%,
          rgba(11, 9, 6, 0.12) 30%,
          rgba(11, 9, 6, 0.62) 58%,
          rgba(11, 9, 6, 0.98) 100%
        );
      }

      .hero__inner {
        align-items: flex-end;
        min-height: calc(100svh - var(--nav-height));
        padding: 0 32px 56px;
      }

      .hero__content {
        max-width: 640px;
        margin: 0 auto;
      }

      .hero h1 {
        margin-bottom: 16px;
        font-size: clamp(40px, 7vw, 72px);
      }

      .hero__lede,
      .hero__lede--accent {
        font-size: 16px;
        line-height: 1.52;
      }

      .hero__lede--accent {
        margin: 0 0 20px;
      }

      .hero .btn {
        width: 100%;
        justify-content: center;
        text-align: center;
      }

      /* recognize — copy first, inset photo */
      .recognize__grid {
        display: flex;
        flex-direction: column;
        min-height: 0;
      }

      .recognize__photo {
        order: 2;
        aspect-ratio: 4 / 3;
        max-height: none;
        margin: 28px 32px 0;
        border-radius: var(--radius);
        overflow: hidden;
      }

      .recognize__photo::after {
        display: none;
      }

      .recognize__photo img {
        object-position: center center;
      }

      .recognize__content {
        order: 1;
        padding: 58px 32px 0;
        max-width: none;
      }

      .recognize__head {
        font-size: clamp(34px, 8vw, 48px);
      }

      .recognize__cards {
        margin-bottom: 48px;
      }

      /* how intro */
      .how__intro {
        padding: 72px 32px 48px;
      }

      .how__intro-grid {
        grid-template-columns: 1fr;
        gap: 28px;
      }

      .how__intro h2 {
        font-size: clamp(34px, 8vw, 48px);
      }

      .how__intro-accent {
        justify-self: start;
        max-width: none;
        padding-left: 20px;
        font-size: 18px;
      }

      /* split steps — copy then inset photo */
      .split {
        display: flex;
        flex-direction: column;
        min-height: 0;
        border-top: 1px solid var(--hair);
      }

      .split--flip .split__photo {
        order: 2;
      }

      .split__content {
        order: 1;
        padding: 56px 32px 0;
        max-width: none;
      }

      .split__photo {
        order: 2;
        aspect-ratio: 4 / 3;
        max-height: none;
        margin: 28px 32px 48px;
        border-radius: var(--radius);
        overflow: hidden;
      }

      .split__content h3 {
        font-size: clamp(28px, 6.5vw, 36px);
      }

      .split__cards {
        max-width: none;
      }

      /* story */
      .story {
        padding: 72px 32px;
      }

      .story__grid {
        grid-template-columns: 1fr;
        gap: 32px;
      }

      .story__photo {
        max-width: none;
        width: 100%;
        aspect-ratio: 4 / 3;
      }

      .story blockquote {
        font-size: clamp(22px, 5.5vw, 28px);
      }

      /* quote */
      .quote {
        padding: 72px 32px;
      }

      .quote__inner {
        grid-template-columns: 1fr;
        gap: 32px;
      }

      .quote h2 {
        font-size: clamp(32px, 7vw, 44px);
        margin-bottom: 0;
      }

      /* close */
      .close {
        padding: 88px 32px 80px;
      }

      .close h2 {
        font-size: clamp(36px, 8vw, 52px);
      }

      .close .btn {
        width: 100%;
        max-width: 420px;
      }

      .close__sub {
        font-size: 18px;
        margin-bottom: 40px;
      }
    }

    @media (max-width: 720px) {
      :root {
        --nav-height: 76px;
        --section-x: 20px;
      }

      .nav {
        padding: 12px 16px;
      }

      .nav__logo img {
        height: 48px;
      }

      .nav__cta {
        font-size: 12px;
        padding: 12px 16px;
        white-space: nowrap;
      }

      .hero {
        min-height: 0;
        height: auto;
      }

      .hero__media img {
        object-position: 58% 18%;
      }

      .hero__inner {
        min-height: 0;
        padding: clamp(280px, 40svh, 340px) 20px 48px;
      }

      .hero__content {
        max-width: none;
        margin: 0;
      }

      .hero__h1-primary {
        font-size: 40px;
        line-height: 1.04;
      }

      .hero h1 {
        margin-bottom: 12px;
      }

      .hero__lede,
      .hero__lede--accent {
        font-size: 16px;
      }

      .hero__lede--accent {
        margin-bottom: 28px;
      }

      .hero .btn {
        width: 100%;
        min-height: 48px;
        padding: 14px 18px;
        font-size: 12px;
        letter-spacing: 0.04em;
        line-height: 1.3;
      }

      .kicker {
        margin-bottom: 16px;
        font-size: 10px;
      }

      .recognize__content {
        padding: 48px 20px 0;
      }

      .recognize__photo {
        margin: 28px 20px 0;
      }

      .recognize__cards {
        margin-bottom: 40px;
      }

      .recognize__card {
        padding: 18px 20px;
      }

      .recognize__card h3 {
        font-size: 18px;
      }

      .how__intro {
        padding: 56px 20px 40px;
      }

      .split__content {
        padding: 48px 20px 0;
      }

      .split__photo {
        margin: 24px 20px 40px;
      }

      .split__card {
        padding: 18px 20px;
      }

      .split__card-tag {
        font-size: 18px;
      }

      .story {
        padding: 56px 20px;
      }

      .story__mini article {
        padding: 18px 20px;
      }

      .quote {
        padding: 56px 20px;
      }

      .quote__body {
        font-size: 16px;
      }

      .quote__pull {
        font-size: 18px;
      }

      .close {
        padding: 72px 20px 64px;
      }

      .close h2 {
        font-size: 36px;
      }

      .foot {
        padding: 0 0 24px;
      }
    }